Consumer Behavior Studies Journal

Author Index

A

Aali, Samad Designing a model to improve the attitude of customers to organic food products in Iran [Volume 8, Issue 2, 2021, Pages 176-199]
Aali, Samad Segmentation of Target Customers Based on Factors Affecting Customer Engagment [Volume 9, Issue 4, 2023, Pages 192-216]
Abbasi, Abbas Designing a Consumer Behavior Management Framework in the Prevalence of Worldwide Pandemics (Case Study: Covid 19) [Volume 8, Issue 4, 2022, Pages 107-131]
Abbasi, Faezeh Identifying the Effective Components of Anxiety Management in Consumer Behavior at the Time of Iran's Economic Sanctions with the Data Foundation Approach [Volume 8, Issue 3, 2021, Pages 172-198]
Abbaszadeh, Hassan Branding to create consumer value in the Iranian banking system [Volume 6, Issue 1, 2019, Pages 193-211]
Abdollah, Naami Designing Theoretical Model of Customer Experience in Retail Mobile Applications with an Emphasis on Flow Theory [Volume 9, Issue 2, 2022, Pages 40-63]
Abdollah, Nami presetting a model for selection and developing brand with an emphasis on the role of strategies [Volume 9, Issue 1, 2022, Pages 75-91]
Abdolvand, MohammadAli The role of excitement on women's shopping experience by examining the motivation of shopping with a partner; A qualitative study [Volume 10, Issue 4, 2024, Pages 50-67]
Abdolvand, Mohammad Ali The phenomenology of perceived value by shopping centers and malls’ browsers [Volume 8, Issue 3, 2021, Pages 33-56]
Abdolvand, Neda Designing an interpretive structural model to shape the online compulsive and impulsive buying behavior of the consumer [Volume 10, Issue 3, 2023, Pages 71-106]
Abdulla Mahmood, Ashty Investigating the Impact of COVID-19 Pandemic on Consumer Behavior in Kurdistan Region of Iraq [Volume 9, Issue 3, 2022, Pages 34-55]
Abedi, Ehsan Investigating the Digital Experience of Internet Banking Users Using the Heuristic Approach [Volume 6, Issue 1, 2019, Pages 41-62]
Abrishami, Hamid Investigating Resilience of the Banking System by Focusing on Consumer Behavior of Banking Facility and Banking Health Indicators [Volume 7, Issue 2, 2020, Pages 172-198]
Adineh Far, Amir Reza Providing a model of effective factors on the export of handmade carpets from the perspective of dynamic capabilities and marketing capabilities with emphasis on the attitude of target customers [Volume 10, Issue 1, 2023, Pages 214-239]
Afifi, Masoud Effect of providing price partition in comparison to offering total price on consumer buying behavior )a case study of mehrabad airport( [Volume 5, Issue 2, 2018, Pages 21-37]
Aghaloy Aghmiyoni, Akram Investigating Resilience of the Banking System by Focusing on Consumer Behavior of Banking Facility and Banking Health Indicators [Volume 7, Issue 2, 2020, Pages 172-198]
Ahadi, Pari The impact of Social bonds on consumer responses to advertising on social networks [Volume 7, Issue 1, 2020, Pages 22-46]
Ahadi, Pari Comparative study of The effect of Content Marketing use on Social Networks and Traditional Marketing on Consumer Behavior (Study: Life Insurance) [Volume 8, Issue 2, 2021, Pages 200-215]
AhangarDavudi, Pejman Design and validation of the change in the end-user's behavior model from offline to online with a mixed research approach in the FMCGs group [(Articles in Press)]
Ahmadi, Ahmad Crime and its prevention in the capital market; Strategies to increase investor confidence [Volume 10, Issue 1, 2023, Pages 113-127]
Ahmadi, Freydoon Survey relationship between relationship marketing and Organizational citizenship behavior in commerce banks in Kurdistan province [Volume 1, Issue 1, 2014, Pages 89-102]
Ahmadi, freyedon An Analysis of the Influence of Organizational Buyers' Behavior from Corporate Social Responsibility (Case Study of Government Organizations in Kurdistan Province) [Volume 9, Issue 3, 2022, Pages 19-33]
Ahmadi, Mohammad Comparing and Integrating Location Selection Criteria’s and Indicators of Chain Stores from The Perspective of Customers and Retail Industry Experts with Geomarketing Approach [Volume 9, Issue 2, 2022, Pages 84-121]
Ahmadi, Parviz The Effect of Social Media Marketing on Consumer Behavior; Investigating the Role of Brand Equity, Brand Relationship Quality and Attitude towards Brand [Volume 5, Issue 1, 2018, Pages 37-59]
Ahmadi, Parviz Inconsistency between Attitude and Purchase Behavior toward Domestic Products (Case Study: Automobile Market) [Volume 6, Issue 2, 2019, Pages 90-111]
Ahmadi, Salah Effect of providing price partition in comparison to offering total price on consumer buying behavior )a case study of mehrabad airport( [Volume 5, Issue 2, 2018, Pages 21-37]
Ahmadi Chehreh Bargh, Siyavash 2) Model of Repeated Patronage of Counterfeit Products at the Industrial Market (Case study: Counterfeit Audio and Video Products Industry) [Volume 10, Issue 2, 2023, Pages 70-89]
Ahmadizad, Arman A Survey of Marketing Knowledge Application Mediating Role to Improve Organizational Innovation through Customer Capital Management: Structural Equation Modeling (SEM) [Volume 1, Issue 1, 2014, Pages 5-15]
Ahmadizad, Arman Investigate the effect of brand value based on customer attitude on the performance (A Study of central branches of Pasargad bank in Mashhad) [Volume 7, Issue 1, 2020, Pages 89-104]
Aidi, Mohammad Designing a Model for B2B Customer Complaint Management in the Home Appliance Industry [Volume 8, Issue 4, 2022, Pages 251-279]
Akbari, Mohsen Designing a Model of Customer Intimacy in Insurance Services: A Grounded Theory Approach [Volume 8, Issue 2, 2021, Pages 1-31]
Akbari pour, Zahra The Impact of Identity and Social Influence on Perceived Value and Intention of Purchasing Organic Products and Moderating Effect of Consumer Innovative; Case study: Consumers of Organic Products in Karaj [Volume 8, Issue 2, 2021, Pages 156-175]
Akhavanfar, Amir Providing of a Model for Influencer Marketing in the purchasing and consuming of domestic products : A Grounded Theory Approach [Volume 9, Issue 1, 2022, Pages 113-133]
Akhavan Kharazian, Maryam The effect of buying motivations on customer stickiness with the mediating role of customer attachment and perceived value in cyberspace [Volume 9, Issue 1, 2022, Pages 207-229]
Akhlaghi, Ahmad presetting a model for selection and developing brand with an emphasis on the role of strategies [Volume 9, Issue 1, 2022, Pages 75-91]
Alamtabriz, Akbar Branding to create consumer value in the Iranian banking system [Volume 6, Issue 1, 2019, Pages 193-211]
Alamtabriz, Akbar Analyzing the Impact of Networking with Consumers on Retail Industry Performance: The Modifying Role of Entrepreneurial Orientation and Market Knowledge [Volume 9, Issue 2, 2022, Pages 64-83]
Ali Ahmad, Uones Investigating the Impact of COVID-19 Pandemic on Consumer Behavior in Kurdistan Region of Iraq [Volume 9, Issue 3, 2022, Pages 34-55]
Aligholi, Mansoureh Developing an Integrated Marketing Mix Based on the Behavior of Industrial Customer (the case of Behran Oil Company) [Volume 10, Issue 2, 2023, Pages 1-20]
Alimirzaei, Hadi From attitude components to willingness to purchase; Examining the role of marketing mix, social responsibility and perceived quality; An Approach to Green Marketing (Case Study: Customers of Organic Products) [Volume 10, Issue 1, 2023, Pages 91-112]
Alinezhad, Maryam The Indices Affecting The Consumers Attitude In The Luxury Car Market By Theme Analysis Method [Volume 10, Issue 1, 2023, Pages 51-71]
Alipour Darvishi, Zahra A Conceptual Model for Explanation of Scarcity Marketing Emphasizing Brand Authenticity regarding Online Shopping Behavior [Volume 6, Issue 1, 2019, Pages 125-148]
Alipour Darvishi, Zahra Presenting a Consumer Arousal Model in Digital Marketing [(Articles in Press)]
Alizadeh Meshkani, Fataneh Designing Theoretical Model of Customer Experience in Retail Mobile Applications with an Emphasis on Flow Theory [Volume 9, Issue 2, 2022, Pages 40-63]
Almasitabar, Hamidreza Investigating the Factors Affecting Consumer Purchasing Behavior through the Mediating Role of Client's Intention Based on the Theory of Planned Behavior [Volume 6, Issue 2, 2019, Pages 199-218]
Alvedari, Hassan Interpretive structural modeling to explain the consumption behavior of academic experts in crisis situations [(Articles in Press)]
Amirhosein Nouripour, Amirhosein Measuring the effect of customer-based brand equity on purchase intention of Halal foods in the key markets of Europe [Volume 1, Issue 1, 2014, Pages 33-49]
Amiri Aghdaie, seyed fathollah Analysis the Relationship between Customer Satisfaction, Loyalty and Word-of-Mouth Intentions with Regard to the Moderating Role of Switching Costs of Bank (Case Study: The Bank of Maskan in Ahwaz ( [Volume 8, Issue 4, 2022, Pages 233-250]
Amiri Aghdaie, Seyed Fathollah Investigating Consumer Behavior to Create Expected Customer Value, Using Big Data Analysis [Volume 7, Issue 1, 2020, Pages 160-182]
Amiri Sardai, Zohreh The effect of content marketing on Iranian handmade carpets demand’s with using the Data-grounded technique [Volume 9, Issue 1, 2022, Pages 158-181]
Amirshahi, Mirahmad Designing a Branding Model for Commercial Insurance Companies in Iran With the Help of a Mixed Research Method [Volume 6, Issue 1, 2019, Pages 245-265]
Ansari, َAzarnoush Designing a model of success and efficiency of special economic zones with a focus on exports behavior [Volume 10, Issue 1, 2023, Pages 147-184]
Arab Ahmadi, Hamed Analysis of the Relationship Between Proponents of Impulse Buying with ANP, DEMATEL and ISM Techniques [Volume 6, Issue 2, 2019, Pages 174-198]
Arabshahi, Masoomeh Investigating Factors Affecting the Ethical Buying Behavior of Green Product Consumers [Volume 7, Issue 2, 2020, Pages 235-253]
Araghi, Majid Segmentation of Target Customers Based on Factors Affecting Customer Engagment [Volume 9, Issue 4, 2023, Pages 192-216]
Asadi, Noor al-Huda Sadat Designing Diversified Sales Strategy by Using Database Marketing (Case Study: Active Insurance Company in Free Trade Zones) [Volume 8, Issue 4, 2022, Pages 21-45]
Asadi, Saeed 1 [Volume 2, Issue 2, 2015, Pages 75-87]
Asgarnezhad Nouri, Bagher The Impact of Social and Information Benefits on Attitudes Towards Online Brand Communities and Consumer Behavior [Volume 10, Issue 2, 2023, Pages 21-44]
Asgarshamsi, Maysam Content Analysis of sales management and sports consumer behavior researches in Islamic Republic of Iran [Volume 6, Issue 1, 2019, Pages 267-286]
Asghari Sarem, Ali Identify and Categorize the Factors Affecting on Customer Confusion in Life Insurance Services Research Based on Thematic Analysis [Volume 8, Issue 4, 2022, Pages 280-306]
Aslami, Sepideh Recognizing Consmer Reaction and Involvment to Advertising Hashtag: An Approach Based on Market Segmentation using Self-organizing maps [Volume 9, Issue 2, 2022, Pages 20-39]
Atiyeh, Azarshab Usage of consumer-centric cultural marketing in the cycle of reproduction of Iranian costumes; Using the East Asian Countries’ Experiments [Volume 9, Issue 1, 2022, Pages 1-31]
Ayoubi Yazdi, Hamid The Role of Structural Factors of Cause related Marketing Campaigns in Consumer Response [Volume 6, Issue 2, 2019, Pages 149-173]
Ayvazian, Simon Consumerism in Architecture with Emphasis on Popular Architecture Semiotics [Volume 6, Issue 2, 2019, Pages 270-296]
Azad, Naser Designing Theoretical Model of Customer Experience in Retail Mobile Applications with an Emphasis on Flow Theory [Volume 9, Issue 2, 2022, Pages 40-63]
Azima, Shima Evaluating Consumers' Emotional, Cognitive, and Behavioural Response to Nostalgic Stimuli in Advertising: A Mix Method Study [Volume 8, Issue 3, 2021, Pages 140-171]
Azizi, Shahriar Interpretive -Structural modeling of effective factors of advertising campaign message content strategy selection based on Meta Synthesis approach [(Articles in Press)]
Azizian Kohan, Nasrin A Study of BrainWave Processing to Evaluate the Effectiveness of Nike Brand Advertising on Athletes' Decision to Buy [Volume 6, Issue 2, 2019, Pages 112-133]

B

Babaei Zakliki, Mohammad Ali Interpretive -Structural modeling of effective factors of advertising campaign message content strategy selection based on Meta Synthesis approach [(Articles in Press)]
Baboli, Minoo The Effect of Switching Cost on Customer‌s‌ Loyalty and Likelihood of Churn [Volume 8, Issue 4, 2022, Pages 46-61]
Badiei, Farnaz Designing a Model for Gamification in Customer Experience Management among Customers of Generation Y [Volume 8, Issue 2, 2021, Pages 48-73]
Bahadori, Mahnaz Designing a Customer Experience Management Framework in a Social Business: A Mixed Approach [Volume 6, Issue 2, 2019, Pages 46-67]
Bahrainizad, Manijeh Recognizing Consmer Reaction and Involvment to Advertising Hashtag: An Approach Based on Market Segmentation using Self-organizing maps [Volume 9, Issue 2, 2022, Pages 20-39]
Bakhshizadeh Borj, Kobra Mapping Consumers' Mental Model of Iranian products [Volume 6, Issue 1, 2019, Pages 171-191]
Bakhshizadeh Borj, Kobra The Relationship between gamification, brand engagement and brand value from the perspective of customers [Volume 9, Issue 3, 2022, Pages 88-112]
Bakhtiar Nasrabadi, Hosseinali Developing a Model of Consumer behavior in Life Insurance "A study based on Grounded Theory" [Volume 7, Issue 1, 2020, Pages 217-244]
BALOUCHI, HOSSEIN The Impact of Social Network Based Brand Communities on Brand Evangelism through Strengthening Brand Trust [Volume 7, Issue 2, 2020, Pages 24-47]
BALOUCHI, HOSSEIN Investigating the Role of Cultural Intelligence of Handmade Carpet Sellers in Tourism Development with Purchasing Regime and Fair Pricing Approach [Volume 8, Issue 1, 2021, Pages 105-132]
Barmar, Nima The Effect of Humor Types on the Advertising Virality: Humor Style and Social Ties of Consumers in Social Networks [Volume 9, Issue 3, 2022, Pages 1-18]
Bashir Khodaparasti, Ramin Investigating the role of media exposure and corporate social responsibility on customer perception with the moderating role of reputation risk (Case study: Customers of Urum Ada's products) [Volume 10, Issue 1, 2023, Pages 72-90]
Bashirpour, Mahdi Exploring Conceptual Map of Attitudes against Chinese Automotive Brands by Using the Zaltman Metaphor elicitation technique (Zmet) [Volume 6, Issue 1, 2019, Pages 149-169]
Behboodi, Omid From attitude components to willingness to purchase; Examining the role of marketing mix, social responsibility and perceived quality; An Approach to Green Marketing (Case Study: Customers of Organic Products) [Volume 10, Issue 1, 2023, Pages 91-112]
Beigi, Jamal Crime and its prevention in the capital market; Strategies to increase investor confidence [Volume 10, Issue 1, 2023, Pages 113-127]
Beigmoradi, Reza Explaining customer loyalty based on brand personality in the home appliance industry, Based on a Grounded Theory approach [Volume 7, Issue 1, 2020, Pages 130-144]
Berah moghadam, Mahdi Presenting an Online Repurchase Intention Model in Chain Stores Using Meta-analysis approach [(Articles in Press)]
Budaghi Khaje Nobar, Hossein Designing a Customer Experience Management Model in the Banking System Using Thematic Analysis and Model Explanation with Data Mining Approach [Volume 6, Issue 2, 2019, Pages 248-269]

D

Dalir, Elahe An Analysis of the Green Level of Consumer Behaviors in Rural Households and Its Effective Individual Factors (Case study: Khaf County) [Volume 6, Issue 2, 2019, Pages 219-247]
Darabi, Masoud A Study of BrainWave Processing to Evaluate the Effectiveness of Nike Brand Advertising on Athletes' Decision to Buy [Volume 6, Issue 2, 2019, Pages 112-133]
Davarzani, Naser Mapping Consumers' Mental Model of Iranian products [Volume 6, Issue 1, 2019, Pages 171-191]
Dehdashti Shahrikh, Zohreh The Effect of Customer Word of Mouth Advertising on Purchase Intention In Social Networks [Volume 8, Issue 4, 2022, Pages 160-190]
Dehdashti Shahrikh, Zohreh Customer experience modeling with theme analysis; In line with customer management in the automotive industry [Volume 9, Issue 4, 2023, Pages 23-43]
Dehdashti Shahrokh, Zohreh Exploring Conceptual Map of Attitudes against Chinese Automotive Brands by Using the Zaltman Metaphor elicitation technique (Zmet) [Volume 6, Issue 1, 2019, Pages 149-169]
Dehdashti Shahrokh, Zohreh Develop a model for consumer support of the website based on perceived richness and interactivity: with the theme analysis approach [Volume 10, Issue 1, 2023, Pages 26-50]
Dehghani, Mehdi 1 [Volume 2, Issue 2, 2015, Pages 45-59]
Dehghanizadeh, Marziyeh The Impact of Identity and Social Influence on Perceived Value and Intention of Purchasing Organic Products and Moderating Effect of Consumer Innovative; Case study: Consumers of Organic Products in Karaj [Volume 8, Issue 2, 2021, Pages 156-175]
Delafrooz, Narges The role of social media storytelling power in the development of Qeshm Island tourism destination [Volume 8, Issue 3, 2021, Pages 117-139]
Dickson, Geoff Identifying and prioritizing indicators of sports customers' delight: with emphasis on Iranian professional athletes [Volume 10, Issue 2, 2023, Pages 90-112]
Didehkhani, Hossein Designing a Model for Gamification in Customer Experience Management among Customers of Generation Y [Volume 8, Issue 2, 2021, Pages 48-73]
Dirin, Narges The Impact of Social and Information Benefits on Attitudes Towards Online Brand Communities and Consumer Behavior [Volume 10, Issue 2, 2023, Pages 21-44]
Doroudi, Homa Presenting the pattern of consequences of visual metaphors of interactive advertising on consumer behavior using Delphi technique [Volume 10, Issue 1, 2023, Pages 185-213]
Doroudi, Homa Designing the pattern of optimal combination of goods in chain stores with the focus on increasing the productivity of the company and improving the customer experience (case study: Refah chain stores) [Volume 10, Issue 4, 2024, Pages 1-26]
Doshmanziyari, Esfandiar Explaining customer loyalty based on brand personality in the home appliance industry, Based on a Grounded Theory approach [Volume 7, Issue 1, 2020, Pages 130-144]

E

Ebrahimpour Azbari, Mostafa Designing a Model of Customer Intimacy in Insurance Services: A Grounded Theory Approach [Volume 8, Issue 2, 2021, Pages 1-31]
Ershadi, Mohammad Javad Determine the Importance of Website Quality Criteria from the Point of view of Users EQUAL Techniques and Fuzzy Network Analysis Process [Volume 6, Issue 2, 2019, Pages 24-45]
Esfidani, Mohammad Rahim The Effect of Humor Types on the Advertising Virality: Humor Style and Social Ties of Consumers in Social Networks [Volume 9, Issue 3, 2022, Pages 1-18]
Eskandari, Nader Social media marketing and consumer buying intentions; mediation of brand Image and awareness [Volume 8, Issue 3, 2021, Pages 199-220]
Esmaeilpour, Hasan Designing and explaining a consumer behavior model in choosing Hedonic Products: Mixed approach (Case study: Discount chain stores) [Volume 6, Issue 1, 2019, Pages 81-103]
Esmailie, Narges The role of Integrated Marketing Communications in Brand Engagement and Consumer Behavior [Volume 7, Issue 2, 2020, Pages 199-215]

F

Fadaei, Freydon The Mediating Role of Brand Forgiveness in Relation to Brand transgressions and Coping Behavior (Bushehr Appliance Stores) [Volume 7, Issue 1, 2020, Pages 183-201]
Fadaei, Mehdi The Effect of Light on Reaction of Food Customers Based on Neuromarketing [Volume 8, Issue 1, 2021, Pages 1-21]
Fadaei, Mehdi Investigating the Relationship Between Memorable TV Advertisement and Consumers’ Audiovisual Emotions Using Neuromarketing Approach [Volume 10, Issue 3, 2023, Pages 129-142]
Fallah Lajimi, Hamidreza Presentation of A Framework of Effective Factors on Marketing, Customers Attraction and Commercialization of Educational Technology at University of Mazandaran [Volume 8, Issue 4, 2022, Pages 215-232]
Fani, Majid The Mediating Role of Brand Hate in the Effect of Negative Customer Experience on Brand Confrontation and Brand Avoidance [Volume 10, Issue 1, 2023, Pages 1-25]
Faraji, Parisa The Impact of Psychological Contract Breach and Violation on Customer Citizenship Behaviours of hospitals with regard to the mediating role of Trust Customer [Volume 10, Issue 3, 2023, Pages 51-70]
Farzin Far, Zohreh The Effect of family Role and peer communication about consumption on Compulsive Buying [Volume 9, Issue 4, 2023, Pages 90-109]
Fatemeh Shariati, Fatemeh Measuring the effect of customer-based brand equity on purchase intention of Halal foods in the key markets of Europe [Volume 1, Issue 1, 2014, Pages 33-49]
Fatemi, Farshad Empirical study of the "what is beautiful is good" cognitive bias: A study on consumer purchasing decisions [Volume 8, Issue 3, 2021, Pages 17-32]
Fathi, Hanieh Effect of price difference, social hierarchy and indigenous social norm on fair price perception; analyzing on role of financing source. [Volume 6, Issue 1, 2019, Pages 1-19]
Fayez, Ali Investigating the Effect Of Using Cyberspace Tools On Customer Loyalty (Case study:Bank Shahr, Semnan province) [Volume 9, Issue 4, 2023, Pages 156-172]
Fegh-hi Farahmand, Naser Segmentation of Target Customers Based on Factors Affecting Customer Engagment [Volume 9, Issue 4, 2023, Pages 192-216]
Feiz, Davood Movement Pattern and Customer Behavior Analysis in the Store with Emphasis on Gender Factor [Volume 9, Issue 4, 2023, Pages 69-89]
Foroudi, Pantea The Impact of Multi-sensory Marketing on Advertising Effectiveness Mediated by Consumer Attitude towards Advertising (Studied Case: Online Retail Industry) [Volume 9, Issue 4, 2023, Pages 110-136]
Forouzan, Majid Designing a model of success and efficiency of special economic zones with a focus on exports behavior [Volume 10, Issue 1, 2023, Pages 147-184]

G

Ghaedy, Adel The Impact of Multi-sensory Marketing on Advertising Effectiveness Mediated by Consumer Attitude towards Advertising (Studied Case: Online Retail Industry) [Volume 9, Issue 4, 2023, Pages 110-136]
Ghaffari, Farhad Designing a Branding Model for Commercial Insurance Companies in Iran With the Help of a Mixed Research Method [Volume 6, Issue 1, 2019, Pages 245-265]
Ghafourian, Amir Investigating Factors Affecting the Ethical Buying Behavior of Green Product Consumers [Volume 7, Issue 2, 2020, Pages 235-253]
Ghafourian shagerdi, Amir Promoting the competitiveness of pharmaceutical companies; explaining strategies to increase market share and consumer welfare [Volume 8, Issue 3, 2021, Pages 57-78]
Ghafourian shagerdi, Amir From attitude components to willingness to purchase; Examining the role of marketing mix, social responsibility and perceived quality; An Approach to Green Marketing (Case Study: Customers of Organic Products) [Volume 10, Issue 1, 2023, Pages 91-112]
Ghandvar, Parisa Designing Theoretical Model of Customer Experience in Retail Mobile Applications with an Emphasis on Flow Theory [Volume 9, Issue 2, 2022, Pages 40-63]
Gharavi, Erfaneh 1 [Volume 2, Issue 2, 2015, Pages 25-44]
Gharehbighlo, Hossein Segmentation of Target Customers Based on Factors Affecting Customer Engagment [Volume 9, Issue 4, 2023, Pages 192-216]
Ghareh Biglo,, Hossin Designing a Customer Experience Management Model in the Banking System Using Thematic Analysis and Model Explanation with Data Mining Approach [Volume 6, Issue 2, 2019, Pages 248-269]
Gharibnavaz, Nader Comparing and Integrating Location Selection Criteria’s and Indicators of Chain Stores from The Perspective of Customers and Retail Industry Experts with Geomarketing Approach [Volume 9, Issue 2, 2022, Pages 84-121]
Ghasemi, Afshin Evaluation of the factors influencing brand preference: consumers' perspective [Volume 1, Issue 1, 2014, Pages 75-88]
Ghasemi, Hamid Content Analysis of sales management and sports consumer behavior researches in Islamic Republic of Iran [Volume 6, Issue 1, 2019, Pages 267-286]
Ghasemi, Maryam An Analysis of the Green Level of Consumer Behaviors in Rural Households and Its Effective Individual Factors (Case study: Khaf County) [Volume 6, Issue 2, 2019, Pages 219-247]
Ghaseminezhad, Mina Identify brand linguistics indicators and its impact on the components of consumer psychology (Case Study: Food Industry) [Volume 9, Issue 3, 2022, Pages 113-146]
Ghayour Baghbani, Seyed Morteza The Impact of Positive and Negative Emotions on Attitude toward Mobile-Based Advertising with the Mediating Role of Emotion (Case Study: Telegram Users in Mashhad) [Volume 7, Issue 2, 2020, Pages 216-234]
Ghobadi lamoki, Tohfeh Identifying the Effective Components of Anxiety Management in Consumer Behavior at the Time of Iran's Economic Sanctions with the Data Foundation Approach [Volume 8, Issue 3, 2021, Pages 172-198]
Ghobadi Lamuki, Tohfeh Identify and Categorize the Factors Affecting on Customer Confusion in Life Insurance Services Research Based on Thematic Analysis [Volume 8, Issue 4, 2022, Pages 280-306]
Gholipoor Soleimani, Ali The role of social media storytelling power in the development of Qeshm Island tourism destination [Volume 8, Issue 3, 2021, Pages 117-139]
Goli, Armin The role of social media storytelling power in the development of Qeshm Island tourism destination [Volume 8, Issue 3, 2021, Pages 117-139]

H

Haghdadi, Elham The impact of Social bonds on consumer responses to advertising on social networks [Volume 7, Issue 1, 2020, Pages 22-46]
Haghighinasab, Manijeh The impact of Social bonds on consumer responses to advertising on social networks [Volume 7, Issue 1, 2020, Pages 22-46]
Haghighinasab, Manijeh Life Insurance Market Segmentation using Neural Network [Volume 7, Issue 2, 2020, Pages 74-88]
Haghighinasab, Manijeh Presenting a Model of Sustainable Consumption Behavior using Nudge Theory [Volume 10, Issue 4, 2024, Pages 180-205]
Haghighinasab, Manizheh A Survey of Marketing Knowledge Application Mediating Role to Improve Organizational Innovation through Customer Capital Management: Structural Equation Modeling (SEM) [Volume 1, Issue 1, 2014, Pages 5-15]
Hajalian, Mahnaz Designing an interpretive structural model to shape the online compulsive and impulsive buying behavior of the consumer [Volume 10, Issue 3, 2023, Pages 71-106]
Hajialiakbari, Firouze Designing the pattern of optimal combination of goods in chain stores with the focus on increasing the productivity of the company and improving the customer experience (case study: Refah chain stores) [Volume 10, Issue 4, 2024, Pages 1-26]
Hajipour, Bahman How much does organization performance influenced from marketing's internal legitimacy and accountability? (The case study of the productive brand owner firms) [Volume 1, Issue 1, 2014, Pages 61-73]
Hajipour, Bahman Designing and explaining the behavior of consumers of counterfeit goods [Volume 6, Issue 2, 2019, Pages 297-332]
Hajrahimi, Mahmood 1 [Volume 2, Issue 2, 2015, Pages 89-102]
Hakimifar, Nazanin Presenting a Model of Sustainable Consumption Behavior using Nudge Theory [Volume 10, Issue 4, 2024, Pages 180-205]
Hamdi, Karim Providing a Model for Anti-Consumption Behavior in the Iranian Market: A Grounded Theory Approach [Volume 6, Issue 2, 2019, Pages 333-352]
Hamdi, Karim Providing a Model for Measuring the Impact of Mental, Social and Behavioral Stimuli on Consumer Purchasing Decisions [Volume 7, Issue 1, 2020, Pages 245-276]
Hamdi, Karim The effect of social networks on online brand relationships: The moderating role of online brand experience [Volume 9, Issue 3, 2022, Pages 177-198]
Hamidzadeh Arbabi, Alireza Investigating The Effect of Consumer Innovativeness and Green Brand On Purchase Intention with The Mediating Role of Consumer Attitude (Case Study: Ardabil Chain Stores) [Volume 10, Issue 3, 2023, Pages 107-128]
Hasangholipour Yasori, Tahmoures Designing a customer experience and response improvement model using social media marketing [Volume 6, Issue 1, 2019, Pages 287-309]
Hasangholipour yasouri, Tahmours Developing a Model of Consumer behavior in Life Insurance "A study based on Grounded Theory" [Volume 7, Issue 1, 2020, Pages 217-244]
Hassangholipour Yasouri, Tahmoureth The Effect of Humor Types on the Advertising Virality: Humor Style and Social Ties of Consumers in Social Networks [Volume 9, Issue 3, 2022, Pages 1-18]
Hassanpour, Esmail Identify and classify the factors affecting the selection of shared business products using exploratory factor analysis [Volume 8, Issue 4, 2022, Pages 191-214]
Hassanzadeh, Mahmood Inconsistency between Attitude and Purchase Behavior toward Domestic Products (Case Study: Automobile Market) [Volume 6, Issue 2, 2019, Pages 90-111]
Hatami, Leyla Designing a Consumer Behavior Management Framework in the Prevalence of Worldwide Pandemics (Case Study: Covid 19) [Volume 8, Issue 4, 2022, Pages 107-131]
Hatami khaibari, Khaidan Investigation of response of the Esteghlal team fans to the sponsorship of rival team with a schadenfreude moderator role [Volume 7, Issue 2, 2020, Pages 156-171]
Hataminasab, Seyyedhasan Identify brand linguistics indicators and its impact on the components of consumer psychology (Case Study: Food Industry) [Volume 9, Issue 3, 2022, Pages 113-146]
Heidaryan, Ardeshir The Impact of Psychological Contract Breach and Violation on Customer Citizenship Behaviours of hospitals with regard to the mediating role of Trust Customer [Volume 10, Issue 3, 2023, Pages 51-70]
Heidarzadeh, Kambiz Providing a Model for Anti-Consumption Behavior in the Iranian Market: A Grounded Theory Approach [Volume 6, Issue 2, 2019, Pages 333-352]
Heidarzadeh, Kambiz Phenomenological Exploration of the Role of Mall’s Fitting Room in Remembering Shopping Experiences [Volume 7, Issue 2, 2020, Pages 1-23]
Heidarzadeh, Kambiz The phenomenology of perceived value by shopping centers and malls’ browsers [Volume 8, Issue 3, 2021, Pages 33-56]
Heidarzadeh, Kambiz The role of excitement on women's shopping experience by examining the motivation of shopping with a partner; A qualitative study [Volume 10, Issue 4, 2024, Pages 50-67]
Hendijani, Rosa Investigating the Digital Experience of Internet Banking Users Using the Heuristic Approach [Volume 6, Issue 1, 2019, Pages 41-62]
Hendijani, Rosa The Effect of A Fit Between Regulatory Focus and Advertisement Message on Consumer’s Perception of Waiting Time: A Lab Experiment [Volume 9, Issue 3, 2022, Pages 147-176]
Hesaraki, Atefeh Identifying Factors Affecting Consumer Channel Choice in Order to Determine the Optimal Pricing Strategy of Multichannel Companies (Case Study: Retail Industries) [Volume 8, Issue 4, 2022, Pages 62-83]
Heydari, seyed abbas Online Customer Experience model in times of Covid19 [Volume 8, Issue 4, 2022, Pages 84-106]
Heydarieh, Seyed Abdullah Analysis of the Relationship Between Proponents of Impulse Buying with ANP, DEMATEL and ISM Techniques [Volume 6, Issue 2, 2019, Pages 174-198]
Homayounfar, Mahdi The Effect of Light on Reaction of Food Customers Based on Neuromarketing [Volume 8, Issue 1, 2021, Pages 1-21]
Homayounfar, Mahdi Investigating the Relationship Between Memorable TV Advertisement and Consumers’ Audiovisual Emotions Using Neuromarketing Approach [Volume 10, Issue 3, 2023, Pages 129-142]
Hoseinzade Shahri, Masoume Rules Governing the Behavioral Intentions of Instagram Users to Participate in Marketing Crowdsourcing Contest based on the Ruff Set Theory (Case study: Motosel consumers) [Volume 8, Issue 4, 2022, Pages 132-159]
Hoshiar, Salehi Designing a Customer Experience Management Model in the Banking System Using Thematic Analysis and Model Explanation with Data Mining Approach [Volume 6, Issue 2, 2019, Pages 248-269]
Hoshyar Moghadam, Bahareh The Relationship between gamification, brand engagement and brand value from the perspective of customers [Volume 9, Issue 3, 2022, Pages 88-112]
Hosseini, yousef Psychological and effective symptoms among Pompian’s behavioral investor types in Tehran stock Exchange [Volume 10, Issue 4, 2024, Pages 206-219]
Hosseini Sarteshnizi, Marzieh The impact of Physical Environment on Perceptions of Price, Customer satisfaction and Loyalty (The Case: Ahvaz City Restaurants) [Volume 8, Issue 1, 2021, Pages 59-84]
Hossein Zadeh Ahangar, Amir A semi-experimental observation of the effect of celebrity star power on consumer buying behavior [Volume 10, Issue 4, 2024, Pages 68-93]

I

Irandoost, Mansoor Branding to create consumer value in the Iranian banking system [Volume 6, Issue 1, 2019, Pages 193-211]
Irandoust, Mansour The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province) [Volume 7, Issue 1, 2020, Pages 1-21]
Iranzadeh,, Solayman Designing a Customer Experience Management Model in the Banking System Using Thematic Analysis and Model Explanation with Data Mining Approach [Volume 6, Issue 2, 2019, Pages 248-269]
Isavi, Hero Presenting a Price Perception Framework for Different Consumers of Iranian Ethnicity [Volume 7, Issue 2, 2020, Pages 105-133]
Izadi, Behzad Investigating the mediating role of functional and emotional value in relation to consumer experience and consumers' intention to repurchase (Case Study: consumers of sports shops in Yasuj ) [Volume 9, Issue 4, 2023, Pages 44-68]

J

Jabarzadeh, Younis The impact of perceived discrimination on customers complaining intention with the mediating role of customer angry and the moderating role of reaction power [Volume 10, Issue 4, 2024, Pages 94-114]
Jafari, Pejman Evaluating Consumers' Emotional, Cognitive, and Behavioural Response to Nostalgic Stimuli in Advertising: A Mix Method Study [Volume 8, Issue 3, 2021, Pages 140-171]
Jafarzadeh Kenari, Mehdi Designing and explaining the behavior of consumers of counterfeit goods [Volume 6, Issue 2, 2019, Pages 297-332]
Jahedi, Pedram An ethnographic study of understanding the meaning of Turk brand (Case study of Anzali Free Zone) [Volume 6, Issue 1, 2019, Pages 63-80]
Jalalian, Saeed The effect of religious, humanitarian and financial motivations on charitable participation intention, purchase intention and attitude toward store [Volume 10, Issue 4, 2024, Pages 115-135]
Jamei, Reza Identifying the Factors Affecting the Quality of Auditing from the Perspective of Consumers of Audit Services based in Iranian Banks [Volume 7, Issue 1, 2020, Pages 202-216]
Jami Pour, Mona Designing a Customer Experience Management Framework in a Social Business: A Mixed Approach [Volume 6, Issue 2, 2019, Pages 46-67]
Jami Pour, Mona The Challenge of Implementing Mobile Health Applications in the Corona Crisis: Identifying Factors Affecting the Experience Quality in Mobile Health Applications [Volume 9, Issue 4, 2023, Pages 1-22]
Jamshidi, darioush Presentation of Brand Equity Pattern to Increase Market Share: Based on Consumer Behavior perspective [Volume 10, Issue 4, 2024, Pages 160-179]
Jamshidinavid, Babak Psychological and effective symptoms among Pompian’s behavioral investor types in Tehran stock Exchange [Volume 10, Issue 4, 2024, Pages 206-219]
Javaheri, Bakhtiar Investigating the Impact of COVID-19 Pandemic on Consumer Behavior in Kurdistan Region of Iraq [Volume 9, Issue 3, 2022, Pages 34-55]
Javidi, Mehri Identification and Extraction of Factors affecting Consumers’ Green Purchase Behavior Using a Meta-Synthesis Method [Volume 7, Issue 2, 2020, Pages 48-73]

K

Kafashpoor, Azar The mediating effect of hedonic and functional brand images on the relationship between social media advertising content, sales promotion content and behaviuoral intention [Volume 9, Issue 4, 2023, Pages 173-191]
Kardani Malekinezhad, Mona Investigating the Effect of Innate Innovativeness on Innovative Consumer Behavior through the mediating role of Domain Specific Innovativness (Case Study: The consumers of Smart Wearable Products) [Volume 8, Issue 1, 2021, Pages 85-104]
Karimian, Leila Designing a Branding Model for Commercial Insurance Companies in Iran With the Help of a Mixed Research Method [Volume 6, Issue 1, 2019, Pages 245-265]
Karimnia, Zeinab 1 [Volume 2, Issue 2, 2015, Pages 45-59]
Kashi, Ehsan Movement Pattern and Customer Behavior Analysis in the Store with Emphasis on Gender Factor [Volume 9, Issue 4, 2023, Pages 69-89]
Kazemi, Ali Investigating the effect of professional dimensions of sale person behavior on consumer loyalty through the mediating role of Enjoyable Interaction and perceived risk (Case of Rahsazan Tabiat Safahan Cooperative Company [Volume 9, Issue 2, 2022, Pages 137-157]
Kazemi, Fazlollah Developing a new assessment fuzzy model by focusing on improving the reliability of customers’ individual verbal judgment (An Internet Banking case study) [Volume 5, Issue 2, 2018, Pages 55-82]
Kazemi, Somayeh Usage of consumer-centric cultural marketing in the cycle of reproduction of Iranian costumes; Using the East Asian Countries’ Experiments [Volume 9, Issue 1, 2022, Pages 1-31]
Kazeminia, Azadeh Adolescents’ Personal and Interpersonal Schemata as to Milk Consumption: A Social Identity- Peer Crowd Approach [Volume 10, Issue 4, 2024, Pages 27-49]
Keimasi, Masoud Investigating the Digital Experience of Internet Banking Users Using the Heuristic Approach [Volume 6, Issue 1, 2019, Pages 41-62]
Keimasi, Masoud Analyzing Customers' Behaviors with Approach of Measuring Visual Attention of Users to Websites Banner Advertising [Volume 8, Issue 1, 2021, Pages 22-37]
Keramati, Mohammad Ali Assessing Research and development strategies with customer satisfaction (A case study on automotive battery industries) [Volume 9, Issue 1, 2022, Pages 182-206]
Khaerolahi, Hadi Designing a model to improve the attitude of customers to organic food products in Iran [Volume 8, Issue 2, 2021, Pages 176-199]
Khalili, Maryam Providing a Model for Measuring the Impact of Mental, Social and Behavioral Stimuli on Consumer Purchasing Decisions [Volume 7, Issue 1, 2020, Pages 245-276]
Khalilzadeh Talatapeh, Masumeh Identify and Categorize the Factors Affecting on Customer Confusion in Life Insurance Services Research Based on Thematic Analysis [Volume 8, Issue 4, 2022, Pages 280-306]
Khalouzadeh Mobarakeh, Sajjad Designing a customer experience and response improvement model using social media marketing [Volume 6, Issue 1, 2019, Pages 287-309]
Khamshaya, Ahmad The Mediating Role of Brand Forgiveness in Relation to Brand transgressions and Coping Behavior (Bushehr Appliance Stores) [Volume 7, Issue 1, 2020, Pages 183-201]
Khanlrai, Amir 1 [Volume 2, Issue 2, 2015, Pages 61-74]
Kheirollahi, Farshid Psychological and effective symptoms among Pompian’s behavioral investor types in Tehran stock Exchange [Volume 10, Issue 4, 2024, Pages 206-219]
Khodadad Hosseini, Hamid The Effect of Social Media Marketing on Consumer Behavior; Investigating the Role of Brand Equity, Brand Relationship Quality and Attitude towards Brand [Volume 5, Issue 1, 2018, Pages 37-59]
Khodadad Hosseini, Hamid Inconsistency between Attitude and Purchase Behavior toward Domestic Products (Case Study: Automobile Market) [Volume 6, Issue 2, 2019, Pages 90-111]
Khodadad Hosseini, Seyyed Hamid Designation the model of consumer willingness to Buy domestic products given the role of consumer consciousness in Iranian beverage industry [Volume 7, Issue 1, 2020, Pages 105-129]
Khodadad kashi, Farhad Instagram social media valuation with conditional valuation approach (Case study of users in Tehran) [Volume 9, Issue 4, 2023, Pages 137-155]
Khodamoradpoor, Mozhgan Relationship Between Key Drivers Customer Experience with Perceived Value and Loyalty of Them (Investigation of Players in the Football Premier League as aClubs Internal Costumer) [Volume 7, Issue 1, 2020, Pages 72-88]
Khonsiavash, Mohsen The Influence of Iranian Market Entry on Iranian Consumer reaction to Foreign Products [Volume 7, Issue 1, 2020, Pages 300-322]
Khonsiavash, Mohsen Phenomenological Exploration of the Role of Mall’s Fitting Room in Remembering Shopping Experiences [Volume 7, Issue 2, 2020, Pages 1-23]
Khonsiavash, Mohsen The phenomenology of perceived value by shopping centers and malls’ browsers [Volume 8, Issue 3, 2021, Pages 33-56]
Khorakian, Alireza Investigating the Effect of Innate Innovativeness on Innovative Consumer Behavior through the mediating role of Domain Specific Innovativness (Case Study: The consumers of Smart Wearable Products) [Volume 8, Issue 1, 2021, Pages 85-104]
Khorasani, Mohammad Presentation of A Framework of Effective Factors on Marketing, Customers Attraction and Commercialization of Educational Technology at University of Mazandaran [Volume 8, Issue 4, 2022, Pages 215-232]
Khorshidi, Gholamhossain Designing and explaining the behavior of consumers of counterfeit goods [Volume 6, Issue 2, 2019, Pages 297-332]
Khoshandam, Aref The Impact of Positive and Negative Emotions on Attitude toward Mobile-Based Advertising with the Mediating Role of Emotion (Case Study: Telegram Users in Mashhad) [Volume 7, Issue 2, 2020, Pages 216-234]
Khoshnevis, Mozhde Analyzing Customers' Behaviors with Approach of Measuring Visual Attention of Users to Websites Banner Advertising [Volume 8, Issue 1, 2021, Pages 22-37]
Khosravizadeh, Esfandiar The relationship between effective marketing and competitive intelligence of sport clubs in Alborz Province [Volume 1, Issue 1, 2014, Pages 51-59]
Kiaei, Mehdi Customer experience modeling with theme analysis; In line with customer management in the automotive industry [Volume 9, Issue 4, 2023, Pages 23-43]
Kordnaeij, Asadolah The Phenomenology of Women's Buying Behavior before the Iranian Ancient Nowruz [Volume 6, Issue 1, 2019, Pages 229-244]
Kordnaeij, Asadolla The Role of Structural Factors of Cause related Marketing Campaigns in Consumer Response [Volume 6, Issue 2, 2019, Pages 149-173]

L

Latifian, Masoud Assessing Research and development strategies with customer satisfaction (A case study on automotive battery industries) [Volume 9, Issue 1, 2022, Pages 182-206]
Lotfizadeh, Fereshteh Presenting the pattern of consequences of visual metaphors of interactive advertising on consumer behavior using Delphi technique [Volume 10, Issue 1, 2023, Pages 185-213]

M

Mahdieh, Omid Relationship between Packaging Information and Consumer Purchase Behavior(Food Products as a Case Study) [Volume 5, Issue 1, 2018, Pages 81-99]
Mahdieh, Omid The Effect of Switching Cost on Customer‌s‌ Loyalty and Likelihood of Churn [Volume 8, Issue 4, 2022, Pages 46-61]
Mahmoodi, Edris Evaluation of the factors influencing brand preference: consumers' perspective [Volume 1, Issue 1, 2014, Pages 75-88]
Mahmoodi, Edris The impact of Physical Environment on Perceptions of Price, Customer satisfaction and Loyalty (The Case: Ahvaz City Restaurants) [Volume 8, Issue 1, 2021, Pages 59-84]
Mahmoodi, Edris Providing a model of effective factors on the export of handmade carpets from the perspective of dynamic capabilities and marketing capabilities with emphasis on the attitude of target customers [Volume 10, Issue 1, 2023, Pages 214-239]
Mahmoudian, Abed Investigating the mediating role of functional and emotional value in relation to consumer experience and consumers' intention to repurchase (Case Study: consumers of sports shops in Yasuj ) [Volume 9, Issue 4, 2023, Pages 44-68]
Majed, Vahid Investigating Resilience of the Banking System by Focusing on Consumer Behavior of Banking Facility and Banking Health Indicators [Volume 7, Issue 2, 2020, Pages 172-198]
Makkizadeh, Vahid Identify and classify the factors affecting the selection of shared business products using exploratory factor analysis [Volume 8, Issue 4, 2022, Pages 191-214]
Maleki, Mohammad Hasan Brand Attachment and Brand Hate, Two Sides of The Coin in Brand Management (Case Study: Apple Cellphone Customers) [Volume 10, Issue 2, 2023, Pages 138-159]
Maleki, Morteza 1 [Volume 2, Issue 2, 2015, Pages 45-59]
Maleki MinBasRazgah, Morteza The Influential Barriers to Green Purchase Intention: an Interpretive Structural Modelling Approach [Volume 8, Issue 1, 2021, Pages 38-58]
Manian, Amir Designing a customer experience and response improvement model using social media marketing [Volume 6, Issue 1, 2019, Pages 287-309]
Mansouri, Hossein Presenting a Conceptual Model of Sports Goods Sellers' Key Characteristics [Volume 7, Issue 1, 2020, Pages 145-159]
Mansouri Moayad, Fereshteh Designation the model of consumer willingness to Buy domestic products given the role of consumer consciousness in Iranian beverage industry [Volume 7, Issue 1, 2020, Pages 105-129]
Marvi, Mohammad Hossein The Influential Barriers to Green Purchase Intention: an Interpretive Structural Modelling Approach [Volume 8, Issue 1, 2021, Pages 38-58]
Mehrabi, Ali Providing a model of effective factors on the export of handmade carpets from the perspective of dynamic capabilities and marketing capabilities with emphasis on the attitude of target customers [Volume 10, Issue 1, 2023, Pages 214-239]
Mehrani, Hormoz Designing a Model for Gamification in Customer Experience Management among Customers of Generation Y [Volume 8, Issue 2, 2021, Pages 48-73]
Mehrani, Hormoz Presenting a Consumer Arousal Model in Digital Marketing [(Articles in Press)]
Mehrara, Mohsen Instagram social media valuation with conditional valuation approach (Case study of users in Tehran) [Volume 9, Issue 4, 2023, Pages 137-155]
Meshbaki Esfahani, Asghr Customer Loyalty Model Design (Case Study: Social Security Organization) [Volume 10, Issue 4, 2024, Pages 136-159]
Meymandi, Fatemeh Survey of Iranian tourists' willingness for domestic travel during the Covid-19 crisis [Volume 10, Issue 3, 2023, Pages 1-27]
Meysam Shirkhodaie1, Meysam Shirkhodaie Measuring the effect of customer-based brand equity on purchase intention of Halal foods in the key markets of Europe [Volume 1, Issue 1, 2014, Pages 33-49]
Mir, Saeed Prioritizing the Describing Factors in Promoting Brand Personality Using Fuzzy Delphi Technique [Volume 6, Issue 2, 2019, Pages 134-148]
Mira, Sayyed Abolghasem Developing a Model of Consumer behavior in Life Insurance "A study based on Grounded Theory" [Volume 7, Issue 1, 2020, Pages 217-244]
Miraki, Mahmod The role of Integrated Marketing Communications in Brand Engagement and Consumer Behavior [Volume 7, Issue 2, 2020, Pages 199-215]
Mirtaheri, Sayyedeh, Fatemeh The Effect of Content marketing use on Intent to Revisit the Website in Emerged Internet Businesses (Case Study: Yekta Ketab Website) [Volume 6, Issue 1, 2019, Pages 21-39]
Moghadam, Zahra Determine the Importance of Website Quality Criteria from the Point of view of Users EQUAL Techniques and Fuzzy Network Analysis Process [Volume 6, Issue 2, 2019, Pages 24-45]
Mohaghegh Montazeri, Mahyar Designing a Model of Customer Intimacy in Insurance Services: A Grounded Theory Approach [Volume 8, Issue 2, 2021, Pages 1-31]
Mohammadi, Esfandyar The Mediating Role of Brand Forgiveness in Relation to Brand transgressions and Coping Behavior (Bushehr Appliance Stores) [Volume 7, Issue 1, 2020, Pages 183-201]
Mohammadi, faezeh Online Customer Experience model in times of Covid19 [Volume 8, Issue 4, 2022, Pages 84-106]
Mohammadi, Mohammad Presenting an Online Repurchase Intention Model in Chain Stores Using Meta-analysis approach [(Articles in Press)]
MOHAMMADI, AMIN The effect of social networks on online brand relationships: The moderating role of online brand experience [Volume 9, Issue 3, 2022, Pages 177-198]
Mohammadian, Mahmoud Customer experience modeling with theme analysis; In line with customer management in the automotive industry [Volume 9, Issue 4, 2023, Pages 23-43]
Mohammadi Kelareh, Niloufar Identifying the Factors Affecting the Quality of Auditing from the Perspective of Consumers of Audit Services based in Iranian Banks [Volume 7, Issue 1, 2020, Pages 202-216]
Mohammad shafiee, Majid The impact of social networks marketing communication on brand equity, relationship equity and customer responses [Volume 6, Issue 1, 2019, Pages 105-124]
Mohammady, Samira Investigating the Impact of COVID-19 Pandemic on Consumer Behavior in Kurdistan Region of Iraq [Volume 9, Issue 3, 2022, Pages 34-55]
Mohammadzadeh, Farid The relationship between effective marketing and competitive intelligence of sport clubs in Alborz Province [Volume 1, Issue 1, 2014, Pages 51-59]
Moharamzadeh, Mehrdad A Study of BrainWave Processing to Evaluate the Effectiveness of Nike Brand Advertising on Athletes' Decision to Buy [Volume 6, Issue 2, 2019, Pages 112-133]
Moharramzadeh, Mehrdad Relationship Between Key Drivers Customer Experience with Perceived Value and Loyalty of Them (Investigation of Players in the Football Premier League as aClubs Internal Costumer) [Volume 7, Issue 1, 2020, Pages 72-88]
Mohsen, Afshin Presentation of Brand Equity Pattern to Increase Market Share: Based on Consumer Behavior perspective [Volume 10, Issue 4, 2024, Pages 160-179]
Mojoodi, Amin The effect of religious, humanitarian and financial motivations on charitable participation intention, purchase intention and attitude toward store [Volume 10, Issue 4, 2024, Pages 115-135]
Moosavi Rashedi, Seyed Habib Identify and classify the factors affecting the selection of shared business products using exploratory factor analysis [Volume 8, Issue 4, 2022, Pages 191-214]
MORADI, mhammad The effect of sensory marketing on customer behavioral intentions through hedonic, place attachment and trust (Case study: Kermanshah Soccer Schools) [Volume 5, Issue 1, 2018, Pages 21-35]
Morovati, Ali 1 [Volume 2, Issue 2, 2015, Pages 61-74]
Mosavi Jad, Mohammad 1 [Volume 2, Issue 2, 2015, Pages 75-87]
Moshabaki, Asghar Designation the model of consumer willingness to Buy domestic products given the role of consumer consciousness in Iranian beverage industry [Volume 7, Issue 1, 2020, Pages 105-129]
Moshabaki Esfahani, Asghar Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting) [Volume 6, Issue 1, 2019, Pages 311-332]
Motie Nasrabadi, Ali Evaluating Consumers' Emotional, Cognitive, and Behavioural Response to Nostalgic Stimuli in Advertising: A Mix Method Study [Volume 8, Issue 3, 2021, Pages 140-171]
Mousavi, Sayed Mohsen Investigating Consumer Behavior to Create Expected Customer Value, Using Big Data Analysis [Volume 7, Issue 1, 2020, Pages 160-182]
Mousavi, Sayed Najmmedin Brand hate typology in mobile phone users (Case study by students of Khorramabad universities) [Volume 8, Issue 4, 2022, Pages 1-20]
Mousavi, Sayed Najmmedin Identifying the factors affecting the formation of Graveyard Brands Based On Customer Perception (Case study of group of beverage companies in food industry) [Volume 9, Issue 1, 2022, Pages 134-157]
Mousavi, seyyed Najmodin Effect of virtual store website features on store brand equity (Case Study: Digikala) [Volume 5, Issue 1, 2018, Pages 1-19]
Mousavijahromi, Yeganeh Instagram social media valuation with conditional valuation approach (Case study of users in Tehran) [Volume 9, Issue 4, 2023, Pages 137-155]
Movlaei, Mohammad 1 [Volume 2, Issue 2, 2015, Pages 103-116]
Mowlaie, Soran The Relationship between Social Psychological Characteristics with Intention to Purchase Luxurious Goods through keeping up with the Joneses in Newlywed of Sanandaj City [Volume 6, Issue 2, 2019, Pages 1-23]

N

Naderi, Moein Analysis the Relationship between Customer Satisfaction, Loyalty and Word-of-Mouth Intentions with Regard to the Moderating Role of Switching Costs of Bank (Case Study: The Bank of Maskan in Ahwaz ( [Volume 8, Issue 4, 2022, Pages 233-250]
Najafi, Kobra Phenomenological Exploration of the Role of Mall’s Fitting Room in Remembering Shopping Experiences [Volume 7, Issue 2, 2020, Pages 1-23]
Namamian, Farshid Investigating the Factors Affecting Consumer Purchasing Behavior through the Mediating Role of Client's Intention Based on the Theory of Planned Behavior [Volume 6, Issue 2, 2019, Pages 199-218]
Nasehifar, Vahid Identify and Categorize the Factors Affecting on Customer Confusion in Life Insurance Services Research Based on Thematic Analysis [Volume 8, Issue 4, 2022, Pages 280-306]
Nasehifar, Vahid Identifying the Effective Components of Anxiety Management in Consumer Behavior at the Time of Iran's Economic Sanctions with the Data Foundation Approach [Volume 8, Issue 3, 2021, Pages 172-198]
Nasehifar, Vahid Customer experience modeling with theme analysis; In line with customer management in the automotive industry [Volume 9, Issue 4, 2023, Pages 23-43]
Nasiri, Somaye Determine the Optimal Marketing Strategy Using the ANP and TOPSIS Techniques in the Hotel Industry [Volume 7, Issue 2, 2020, Pages 134-155]
Navabakhsh, Mehrdad Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting) [Volume 6, Issue 1, 2019, Pages 311-332]
Nayebzadeh, Shahnaz Identify brand linguistics indicators and its impact on the components of consumer psychology (Case Study: Food Industry) [Volume 9, Issue 3, 2022, Pages 113-146]
Nazari, Mehrshad Identifying Factors Affecting Consumer Channel Choice in Order to Determine the Optimal Pricing Strategy of Multichannel Companies (Case Study: Retail Industries) [Volume 8, Issue 4, 2022, Pages 62-83]
Nazari, Mohammad Ali Empirical study of the "what is beautiful is good" cognitive bias: A study on consumer purchasing decisions [Volume 8, Issue 3, 2021, Pages 17-32]
Nazari, Mohsen Effect of providing price partition in comparison to offering total price on consumer buying behavior )a case study of mehrabad airport( [Volume 5, Issue 2, 2018, Pages 21-37]
Nazari, Mohsen Effect of price difference, social hierarchy and indigenous social norm on fair price perception; analyzing on role of financing source. [Volume 6, Issue 1, 2019, Pages 1-19]
Nazari, Mohsen Presenting a Price Perception Framework for Different Consumers of Iranian Ethnicity [Volume 7, Issue 2, 2020, Pages 105-133]
Nazari, Mohsen Identifying Factors Affecting Consumer Channel Choice in Order to Determine the Optimal Pricing Strategy of Multichannel Companies (Case Study: Retail Industries) [Volume 8, Issue 4, 2022, Pages 62-83]
Nazarian, Mohammad Providing a Model for Anti-Consumption Behavior in the Iranian Market: A Grounded Theory Approach [Volume 6, Issue 2, 2019, Pages 333-352]
Nazaripour, Mohammad Providing a Model of Effective Components on Household Water Consumption Behavior; A Model for Consumption Improvement [Volume 8, Issue 3, 2021, Pages 100-116]
Nematolahi, Majid Investigating the Role of Cultural Intelligence of Handmade Carpet Sellers in Tourism Development with Purchasing Regime and Fair Pricing Approach [Volume 8, Issue 1, 2021, Pages 105-132]
Nezhadali Lafmejani, Hamidreza Modeling of Consumer Product Sales using an Adaptive Neuro-Fuzzy Inference System [Volume 8, Issue 3, 2021, Pages 1-16]
Niakan Lahiji, Nazil Life Insurance Market Segmentation using Neural Network [Volume 7, Issue 2, 2020, Pages 74-88]
Niknafs, AliAkbar Factors Influencing Personal Branding on Social Networks (Instagram) with Data Mining Approach [Volume 8, Issue 2, 2021, Pages 138-155]
Nourbakhsh, Kamran Designing a two-dimensional model of e-banking customer loyalty [Volume 10, Issue 2, 2023, Pages 113-137]
Nourbakhsh, Seyed Kamran Designing a model of the antecedents and consequences of Integrated Marketing Communications in the banking industry [Volume 8, Issue 1, 2021, Pages 133-157]

O

Omidi, Moslem Designing a Model for B2B Customer Complaint Management in the Home Appliance Industry [Volume 8, Issue 4, 2022, Pages 251-279]

P

Pakari, Abolfazl Providing a Model for Measuring the Impact of Mental, Social and Behavioral Stimuli on Consumer Purchasing Decisions [Volume 7, Issue 1, 2020, Pages 245-276]
Pirayesh, Reza The Effect of Switching Cost on Customer‌s‌ Loyalty and Likelihood of Churn [Volume 8, Issue 4, 2022, Pages 46-61]
Pishevarzad, Omid Investigating the Relationship Between Memorable TV Advertisement and Consumers’ Audiovisual Emotions Using Neuromarketing Approach [Volume 10, Issue 3, 2023, Pages 129-142]
Pourang, Ali The Impact of Positive and Negative Emotions on Attitude toward Mobile-Based Advertising with the Mediating Role of Emotion (Case Study: Telegram Users in Mashhad) [Volume 7, Issue 2, 2020, Pages 216-234]
Pouran Shirvani, Seida 1 [Volume 2, Issue 2, 2015, Pages 75-87]
Pourasadollahi, Khatereh A Conceptual Model for Explanation of Scarcity Marketing Emphasizing Brand Authenticity regarding Online Shopping Behavior [Volume 6, Issue 1, 2019, Pages 125-148]
Poursaeed, Mohammad Mehdi Factors Influencing Personal Branding on Social Networks (Instagram) with Data Mining Approach [Volume 8, Issue 2, 2021, Pages 138-155]
Pouya, Abedin The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province) [Volume 7, Issue 1, 2020, Pages 1-21]
Purmahdi, Katayun Investigating Strategies for growth Iranian Women's Small and Medium enterprises Market [Volume 7, Issue 1, 2020, Pages 47-71]

R

Raeisi, Iman Consumerism in Architecture with Emphasis on Popular Architecture Semiotics [Volume 6, Issue 2, 2019, Pages 270-296]
Rahbarimanesh, Kamal Consumerism in Architecture with Emphasis on Popular Architecture Semiotics [Volume 6, Issue 2, 2019, Pages 270-296]
Rahimi, Syamak Evaluation of the factors influencing brand preference: consumers' perspective [Volume 1, Issue 1, 2014, Pages 75-88]
Rahimi kellour, Hossein the effect of brand personality traits, consumer interaction with brand and quasi-social interaction on brand equity based on consumer and the mediating role of brand love [Volume 7, Issue 1, 2020, Pages 277-299]
Rahiminik, Azam Designing and explaining a consumer behavior model in choosing Hedonic Products: Mixed approach (Case study: Discount chain stores) [Volume 6, Issue 1, 2019, Pages 81-103]
Rahimpour, Mahin A Survey of Marketing Knowledge Application Mediating Role to Improve Organizational Innovation through Customer Capital Management: Structural Equation Modeling (SEM) [Volume 1, Issue 1, 2014, Pages 5-15]
Rahmanseresht, Hossein The Relationship between Social Psychological Characteristics with Intention to Purchase Luxurious Goods through keeping up with the Joneses in Newlywed of Sanandaj City [Volume 6, Issue 2, 2019, Pages 1-23]
Rahmatabadi, Yazdan The impact of social networks marketing communication on brand equity, relationship equity and customer responses [Volume 6, Issue 1, 2019, Pages 105-124]
Rajabi, Mozhgan The role of excitement on women's shopping experience by examining the motivation of shopping with a partner; A qualitative study [Volume 10, Issue 4, 2024, Pages 50-67]
Rajabipoor Meybodi, Alireza The Effect of family Role and peer communication about consumption on Compulsive Buying [Volume 9, Issue 4, 2023, Pages 90-109]
Ramooz, Najme Brand Attachment and Brand Hate, Two Sides of The Coin in Brand Management (Case Study: Apple Cellphone Customers) [Volume 10, Issue 2, 2023, Pages 138-159]
Ranjbar Areshtanab, Zahra The impact of perceived discrimination on customers complaining intention with the mediating role of customer angry and the moderating role of reaction power [Volume 10, Issue 4, 2024, Pages 94-114]
Ranjbarian, Bahram Evaluation of the factors influencing brand preference: consumers' perspective [Volume 1, Issue 1, 2014, Pages 75-88]
Rashidpoor, Ali Prioritizing the Describing Factors in Promoting Brand Personality Using Fuzzy Delphi Technique [Volume 6, Issue 2, 2019, Pages 134-148]
Rasoli, Vali Crime and its prevention in the capital market; Strategies to increase investor confidence [Volume 10, Issue 1, 2023, Pages 113-127]
Rasooliazad, Morad Psychological and effective symptoms among Pompian’s behavioral investor types in Tehran stock Exchange [Volume 10, Issue 4, 2024, Pages 206-219]
Ravand, Farzad Providing a Model of Effective Components on Household Water Consumption Behavior; A Model for Consumption Improvement [Volume 8, Issue 3, 2021, Pages 100-116]
Rezaee, Marzieh The Effect of Content marketing use on Intent to Revisit the Website in Emerged Internet Businesses (Case Study: Yekta Ketab Website) [Volume 6, Issue 1, 2019, Pages 21-39]
Rezaee, Marzieh Designing Diversified Sales Strategy by Using Database Marketing (Case Study: Active Insurance Company in Free Trade Zones) [Volume 8, Issue 4, 2022, Pages 21-45]
Rezaee, Monir The Effect of A Fit Between Regulatory Focus and Advertisement Message on Consumer’s Perception of Waiting Time: A Lab Experiment [Volume 9, Issue 3, 2022, Pages 147-176]
Rezaei, Elham Review of individual and social factors affecting self-esteem and its impact on the purchase of luxury goods [Volume 5, Issue 2, 2018, Pages 39-54]
Rezaie rad, Mostafa Identifying the Effective Components of Anxiety Management in Consumer Behavior at the Time of Iran's Economic Sanctions with the Data Foundation Approach [Volume 8, Issue 3, 2021, Pages 172-198]
Rezay, Nader Crime and its prevention in the capital market; Strategies to increase investor confidence [Volume 10, Issue 1, 2023, Pages 113-127]
Rezvani, Mehran Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran) [Volume 1, Issue 1, 2014, Pages 17-31]
Rezvani, Mehran The Effect of Content marketing use on Intent to Revisit the Website in Emerged Internet Businesses (Case Study: Yekta Ketab Website) [Volume 6, Issue 1, 2019, Pages 21-39]
Rezvani, Mehran Designing Diversified Sales Strategy by Using Database Marketing (Case Study: Active Insurance Company in Free Trade Zones) [Volume 8, Issue 4, 2022, Pages 21-45]
Rojuie, Morteza The Impact of Positive and Negative Emotions on Attitude toward Mobile-Based Advertising with the Mediating Role of Emotion (Case Study: Telegram Users in Mashhad) [Volume 7, Issue 2, 2020, Pages 216-234]
Rokhide, Mohammad reza The Mediating Role of Brand Forgiveness in Relation to Brand transgressions and Coping Behavior (Bushehr Appliance Stores) [Volume 7, Issue 1, 2020, Pages 183-201]
Rostami, Mohammad Reza Presenting a Model of Sustainable Consumption Behavior using Nudge Theory [Volume 10, Issue 4, 2024, Pages 180-205]
Rostamzadeh, Reza Segmentation of Target Customers Based on Factors Affecting Customer Engagment [Volume 9, Issue 4, 2023, Pages 192-216]
Rousta, Alireza Explaining customer loyalty based on brand personality in the home appliance industry, Based on a Grounded Theory approach [Volume 7, Issue 1, 2020, Pages 130-144]
Roustakhiz, Behrouz Usage of consumer-centric cultural marketing in the cycle of reproduction of Iranian costumes; Using the East Asian Countries’ Experiments [Volume 9, Issue 1, 2022, Pages 1-31]
Rouzfarakh, Abdoulla Investigating the mediating role of functional and emotional value in relation to consumer experience and consumers' intention to repurchase (Case Study: consumers of sports shops in Yasuj ) [Volume 9, Issue 4, 2023, Pages 44-68]

S

Saberian, Fatemeh Comparative study of The effect of Content Marketing use on Social Networks and Traditional Marketing on Consumer Behavior (Study: Life Insurance) [Volume 8, Issue 2, 2021, Pages 200-215]
Sabri Razm, Atena The Challenge of Implementing Mobile Health Applications in the Corona Crisis: Identifying Factors Affecting the Experience Quality in Mobile Health Applications [Volume 9, Issue 4, 2023, Pages 1-22]
Sabzali Yamaqani, Kobra Comparing and Integrating Location Selection Criteria’s and Indicators of Chain Stores from The Perspective of Customers and Retail Industry Experts with Geomarketing Approach [Volume 9, Issue 2, 2022, Pages 84-121]
Sadeghi, Hasan Developing a new assessment fuzzy model by focusing on improving the reliability of customers’ individual verbal judgment (An Internet Banking case study) [Volume 5, Issue 2, 2018, Pages 55-82]
Sadeghi Boroujerdi, Saeed Presenting a Conceptual Model of Sports Goods Sellers' Key Characteristics [Volume 7, Issue 1, 2020, Pages 145-159]
Sadeghi mal amiri, Mansour Causal Pattern of e-commerce Benefits for Buyer / Consumer [Volume 6, Issue 2, 2019, Pages 68-89]
Sadegh Vaziri, Faraz Investigating the effect of brand moral violations on the feeling of hatred and betrayal of Iranian consumers and the resulting behaviors on social media [Volume 9, Issue 1, 2022, Pages 55-74]
Sadighian, Narges Presenting the pattern of consequences of visual metaphors of interactive advertising on consumer behavior using Delphi technique [Volume 10, Issue 1, 2023, Pages 185-213]
Saeedi, Mohammad Taghi Empirical study of the "what is beautiful is good" cognitive bias: A study on consumer purchasing decisions [Volume 8, Issue 3, 2021, Pages 17-32]
Saeednia, Hamidreza A Conceptual Model for Explanation of Scarcity Marketing Emphasizing Brand Authenticity regarding Online Shopping Behavior [Volume 6, Issue 1, 2019, Pages 125-148]
Safaei Ghadikolaei, Abdolhamid Presentation of A Framework of Effective Factors on Marketing, Customers Attraction and Commercialization of Educational Technology at University of Mazandaran [Volume 8, Issue 4, 2022, Pages 215-232]
Saffari, Mohammad Factors Influencing Personal Branding on Social Networks (Instagram) with Data Mining Approach [Volume 8, Issue 2, 2021, Pages 138-155]
Saketi, Parviz Investigating Strategies for growth Iranian Women's Small and Medium enterprises Market [Volume 7, Issue 1, 2020, Pages 47-71]
Salari, Seyede Zahra The impact of Physical Environment on Perceptions of Price, Customer satisfaction and Loyalty (The Case: Ahvaz City Restaurants) [Volume 8, Issue 1, 2021, Pages 59-84]
Salavati, Adel Branding to create consumer value in the Iranian banking system [Volume 6, Issue 1, 2019, Pages 193-211]
Salehiamiri, Reza Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting) [Volume 6, Issue 1, 2019, Pages 311-332]
Salehian fard, Roghayeh The Relationship between gamification, brand engagement and brand value from the perspective of customers [Volume 9, Issue 3, 2022, Pages 88-112]
Salouneh, Shahla Investigating Strategies for growth Iranian Women's Small and Medium enterprises Market [Volume 7, Issue 1, 2020, Pages 47-71]
Samiee, Roohalla Designing a Model for Gamification in Customer Experience Management among Customers of Generation Y [Volume 8, Issue 2, 2021, Pages 48-73]
Samiei, Niloofar The Effect of Social Media Marketing on Consumer Behavior; Investigating the Role of Brand Equity, Brand Relationship Quality and Attitude towards Brand [Volume 5, Issue 1, 2018, Pages 37-59]
Sammaknejad, Negar Evaluating Consumers' Emotional, Cognitive, and Behavioural Response to Nostalgic Stimuli in Advertising: A Mix Method Study [Volume 8, Issue 3, 2021, Pages 140-171]
Sanayei, Ali - [Volume 2, Issue 2, 2015, Pages 5-23]
Sanjari Nader, Behzad The Impact of Social Network Based Brand Communities on Brand Evangelism through Strengthening Brand Trust [Volume 7, Issue 2, 2020, Pages 24-47]
Sanjari Nader, Behzad The Impact of Psychological Contract Breach and Violation on Customer Citizenship Behaviours of hospitals with regard to the mediating role of Trust Customer [Volume 10, Issue 3, 2023, Pages 51-70]
Sanoubar, Naser The impact of perceived discrimination on customers complaining intention with the mediating role of customer angry and the moderating role of reaction power [Volume 10, Issue 4, 2024, Pages 94-114]
Sarbazi, Noorollah Analysis of the role of website quality on the behavior of investors in companies accepted in Tehran Stock Exchange [Volume 5, Issue 1, 2018, Pages 101-122]
Seifollahi, Naser Social media marketing and consumer buying intentions; mediation of brand Image and awareness [Volume 8, Issue 3, 2021, Pages 199-220]
Seifollahi, Naser Investigating The Effect of Consumer Innovativeness and Green Brand On Purchase Intention with The Mediating Role of Consumer Attitude (Case Study: Ardabil Chain Stores) [Volume 10, Issue 3, 2023, Pages 107-128]
Seiran Mehrnia, Seiran Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran) [Volume 1, Issue 1, 2014, Pages 17-31]
Seyyedamiri, سیدامیری The Impact of Multi-sensory Marketing on Advertising Effectiveness Mediated by Consumer Attitude towards Advertising (Studied Case: Online Retail Industry) [Volume 9, Issue 4, 2023, Pages 110-136]
Shabani, Shahin The Effect of Light on Reaction of Food Customers Based on Neuromarketing [Volume 8, Issue 1, 2021, Pages 1-21]
Shafagh, Hani 1 [Volume 2, Issue 2, 2015, Pages 61-74]
Shafiee Roodposhti, Maysam Survey of Iranian tourists' willingness for domestic travel during the Covid-19 crisis [Volume 10, Issue 3, 2023, Pages 1-27]
Shahabi, Vahid Modeling the Impact of Corona Outbreak on Acceptance and Development of Digital Banking [Volume 8, Issue 2, 2021, Pages 92-113]
Shah Hoseini, Mohammad Ali Identifying Factors Affecting Consumer Channel Choice in Order to Determine the Optimal Pricing Strategy of Multichannel Companies (Case Study: Retail Industries) [Volume 8, Issue 4, 2022, Pages 62-83]
Shahnavazi, Abbas The Effect of Light on Reaction of Food Customers Based on Neuromarketing [Volume 8, Issue 1, 2021, Pages 1-21]
Shahriari, Mehri Movement Pattern and Customer Behavior Analysis in the Store with Emphasis on Gender Factor [Volume 9, Issue 4, 2023, Pages 69-89]
Shahtahmasbi, Esmaeil Iranian main ethnicity attitudes towards domestic and foreign products based on the dimensions of Consumer Ethnocentrism and perceived economic conditions [Volume 9, Issue 2, 2022, Pages 180-197]
Sharaei, Fatemeh Investigate the drivers of re-use intent in P2P joint ventures (Case Study: Tapsi) [Volume 9, Issue 2, 2022, Pages 1-19]
Sheikhepoor, Zanyar Designation the model of consumer willingness to Buy domestic products given the role of consumer consciousness in Iranian beverage industry [Volume 7, Issue 1, 2020, Pages 105-129]
Sheikhesmaeili, Saman Designing a model of the antecedents and consequences of Integrated Marketing Communications in the banking industry [Volume 8, Issue 1, 2021, Pages 133-157]
Shirkhodaie, Meysam The Phenomenology of Women's Buying Behavior before the Iranian Ancient Nowruz [Volume 6, Issue 1, 2019, Pages 229-244]
Shoja, Ali Investigating the effect of brand moral violations on the feeling of hatred and betrayal of Iranian consumers and the resulting behaviors on social media [Volume 9, Issue 1, 2022, Pages 55-74]
Shojaei, Golnar The Influential Barriers to Green Purchase Intention: an Interpretive Structural Modelling Approach [Volume 8, Issue 1, 2021, Pages 38-58]
Sobhani, Hassan Investigating Resilience of the Banking System by Focusing on Consumer Behavior of Banking Facility and Banking Health Indicators [Volume 7, Issue 2, 2020, Pages 172-198]
Sodi, Nemata Allah Analysis of factors affecting the behavioral tendencies of tourists to the destination in visiting the equestrian event in Gonbad Kavous [Volume 8, Issue 3, 2021, Pages 79-99]
Soheili, Jamaledin Consumerism in Architecture with Emphasis on Popular Architecture Semiotics [Volume 6, Issue 2, 2019, Pages 270-296]
Soleimani, Maryam Factors Influencing Social Commerce Intention from a Consumer Perspective with Emphasis on Mediating Role of Perceived Risk; Case Study: Social Media Users in Isfahan Province [Volume 9, Issue 2, 2022, Pages 158-179]
Soltanee, Morteza The Role of Structural Factors of Cause related Marketing Campaigns in Consumer Response [Volume 6, Issue 2, 2019, Pages 149-173]
Soltani, Morteza Modeling of Consumer Product Sales using an Adaptive Neuro-Fuzzy Inference System [Volume 8, Issue 3, 2021, Pages 1-16]
Soltanpanah, Heresh The Role of Experience-based Marketing Strategics on ecotourists Loyalty (Case Study: Ecotourism in Kurdistan Province) [Volume 7, Issue 1, 2020, Pages 1-21]
Soufi, Mansour Investigating the Relationship Between Memorable TV Advertisement and Consumers’ Audiovisual Emotions Using Neuromarketing Approach [Volume 10, Issue 3, 2023, Pages 129-142]

T

Tabatabaei Mozdabadi, Seyyed Mohsen Investigating the Effect Of Using Cyberspace Tools On Customer Loyalty (Case study:Bank Shahr, Semnan province) [Volume 9, Issue 4, 2023, Pages 156-172]
Tabavar, Ali asghar The effect of content marketing on Iranian handmade carpets demand’s with using the Data-grounded technique [Volume 9, Issue 1, 2022, Pages 158-181]
Tabesh Moghadam, Mohammad The Effect of Customer Word of Mouth Advertising on Purchase Intention In Social Networks [Volume 8, Issue 4, 2022, Pages 160-190]
Taghdimi, Tooran Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting) [Volume 6, Issue 1, 2019, Pages 311-332]
Taghipour, Saber Brand hate typology in mobile phone users (Case study by students of Khorramabad universities) [Volume 8, Issue 4, 2022, Pages 1-20]
Taghizadeh, hoshankh Designing a model to improve the attitude of customers to organic food products in Iran [Volume 8, Issue 2, 2021, Pages 176-199]
Taheri Kia, Fariz 2) Model of Repeated Patronage of Counterfeit Products at the Industrial Market (Case study: Counterfeit Audio and Video Products Industry) [Volume 10, Issue 2, 2023, Pages 70-89]
Tajzadeh namin, Abolfazl Designing an Entrepreneurial Digital Marketing Ecosystem For online retailers Iran [Volume 5, Issue 2, 2018, Pages 135-154]
Talari, Mohammad Designing a Customer Experience Management Framework in a Social Business: A Mixed Approach [Volume 6, Issue 2, 2019, Pages 46-67]
Tavakkoli-Moghaddam, Reza Assessing Research and development strategies with customer satisfaction (A case study on automotive battery industries) [Volume 9, Issue 1, 2022, Pages 182-206]
Tavreh, Naser Analyzing the role of intimacy on consumer behavior of electronic products in Kermanshah province by considering the emotional and functional dimension of the brand [Volume 9, Issue 2, 2022, Pages 122-136]
Tavreh, Naser An Analysis of the Influence of Organizational Buyers' Behavior from Corporate Social Responsibility (Case Study of Government Organizations in Kurdistan Province) [Volume 9, Issue 3, 2022, Pages 19-33]
Torabi, Fatemeh Designing and explaining a consumer behavior model in choosing Hedonic Products: Mixed approach (Case study: Discount chain stores) [Volume 6, Issue 1, 2019, Pages 81-103]
Torabi, MohammadAmin The Mediating Role of Brand Hate in the Effect of Negative Customer Experience on Brand Confrontation and Brand Avoidance [Volume 10, Issue 1, 2023, Pages 1-25]
Torkestani, Mohammad Saleh An ethnographic study of understanding the meaning of Turk brand (Case study of Anzali Free Zone) [Volume 6, Issue 1, 2019, Pages 63-80]
Torki, Leila Analysis the Relationship between Customer Satisfaction, Loyalty and Word-of-Mouth Intentions with Regard to the Moderating Role of Switching Costs of Bank (Case Study: The Bank of Maskan in Ahwaz ( [Volume 8, Issue 4, 2022, Pages 233-250]

V

Vafaie, Farhad Determine the Optimal Marketing Strategy Using the ANP and TOPSIS Techniques in the Hotel Industry [Volume 7, Issue 2, 2020, Pages 134-155]
Vakil Alroaia, Younos Analysis of the Relationship Between Proponents of Impulse Buying with ANP, DEMATEL and ISM Techniques [Volume 6, Issue 2, 2019, Pages 174-198]
Vazifedoost, Hossein Providing a Model for Anti-Consumption Behavior in the Iranian Market: A Grounded Theory Approach [Volume 6, Issue 2, 2019, Pages 333-352]
Vazifedoost, Hossein Providing a Model for Measuring the Impact of Mental, Social and Behavioral Stimuli on Consumer Purchasing Decisions [Volume 7, Issue 1, 2020, Pages 245-276]
Vazifedoost, Hossein The effect of social networks on online brand relationships: The moderating role of online brand experience [Volume 9, Issue 3, 2022, Pages 177-198]
Vazifedoost, Hossein The effect of religious, humanitarian and financial motivations on charitable participation intention, purchase intention and attitude toward store [Volume 10, Issue 4, 2024, Pages 115-135]
Vedadhir, AbouAli Developing a Model of Consumer behavior in Life Insurance "A study based on Grounded Theory" [Volume 7, Issue 1, 2020, Pages 217-244]
Vedadi, Ahmad Designing and explaining a consumer behavior model in choosing Hedonic Products: Mixed approach (Case study: Discount chain stores) [Volume 6, Issue 1, 2019, Pages 81-103]
Veisi, Hadi 1 [Volume 2, Issue 2, 2015, Pages 25-44]

Y

Yaghoubi, Nour mohammad The effect of content marketing on Iranian handmade carpets demand’s with using the Data-grounded technique [Volume 9, Issue 1, 2022, Pages 158-181]
Yarahmadi, Fataneh The Impact of Social Network Based Brand Communities on Brand Evangelism through Strengthening Brand Trust [Volume 7, Issue 2, 2020, Pages 24-47]
Yazdanfar, shaiva How much does organization performance influenced from marketing's internal legitimacy and accountability? (The case study of the productive brand owner firms) [Volume 1, Issue 1, 2014, Pages 61-73]
Yektayar, Mozafar Relationship Between Key Drivers Customer Experience with Perceived Value and Loyalty of Them (Investigation of Players in the Football Premier League as aClubs Internal Costumer) [Volume 7, Issue 1, 2020, Pages 72-88]
Yektayar, Mozafar The role of Integrated Marketing Communications in Brand Engagement and Consumer Behavior [Volume 7, Issue 2, 2020, Pages 199-215]
Younesi, Mohammad 2) Model of Repeated Patronage of Counterfeit Products at the Industrial Market (Case study: Counterfeit Audio and Video Products Industry) [Volume 10, Issue 2, 2023, Pages 70-89]
Yousefi, Mandana Consumerism in Architecture with Emphasis on Popular Architecture Semiotics [Volume 6, Issue 2, 2019, Pages 270-296]

Z

Zahedipour, Mohammad Customer Loyalty Model Design (Case Study: Social Security Organization) [Volume 10, Issue 4, 2024, Pages 136-159]
Zaravandi, Hamed Investigating the effect of brand moral violations on the feeling of hatred and betrayal of Iranian consumers and the resulting behaviors on social media [Volume 9, Issue 1, 2022, Pages 55-74]
Zare, Fahimeh - [Volume 2, Issue 2, 2015, Pages 5-23]
Zarei, Azim The Effect of Consumer Behaviour Situation on the Behavioral Response with the Mediation of Perceived Value and Emotional Responses (Case Study: Consumers of Ladan Oil in Tehran City) [Volume 5, Issue 2, 2018, Pages 1-20]
Zarei, Azim The Influential Barriers to Green Purchase Intention: an Interpretive Structural Modelling Approach [Volume 8, Issue 1, 2021, Pages 38-58]
Zarei, Azim Movement Pattern and Customer Behavior Analysis in the Store with Emphasis on Gender Factor [Volume 9, Issue 4, 2023, Pages 69-89]
Zarnegarian, Yoosef Identifying the factors affecting the formation of Graveyard Brands Based On Customer Perception (Case study of group of beverage companies in food industry) [Volume 9, Issue 1, 2022, Pages 134-157]
Zeytoonli, Abdul Hamid Analysis of factors affecting the behavioral tendencies of tourists to the destination in visiting the equestrian event in Gonbad Kavous [Volume 8, Issue 3, 2021, Pages 79-99]
Zohrevandian, karim The relationship between effective marketing and competitive intelligence of sport clubs in Alborz Province [Volume 1, Issue 1, 2014, Pages 51-59]